Written by the AIKit Editorial Team — practitioners who tested ChatGPT, Claude, Perplexity AI, and Notion AI across 200+ real marketing workflows.
Before you start: the brand voice system prompt
The fastest way to get consistent, on-brand output from ChatGPT is to set your brand voice at the start of every session. Paste this once, then use any of the prompts below without re-explaining your brand each time:
You are a social media copywriter for [Brand Name]. Our brand voice is [choose 3 adjectives — e.g. professional but approachable / bold and direct / warm and expert]. Our target audience is [job title or demographic — e.g. marketing managers at B2B tech companies / small business owners in the US]. We never use: excessive exclamation marks, corporate jargon, clichés like "game-changer" or "synergy", or generic openers like "In today's fast-paced world." For the rest of this session, write all content in our brand voice for this audience.
LinkedIn prompts
How do I write LinkedIn thought leadership posts with ChatGPT?
Thought leadership on LinkedIn works when it leads with a specific, counterintuitive, or data-backed point of view — not a generic observation. The hook in the first 2 lines determines whether the reader clicks "see more."
Write a LinkedIn thought leadership post about [topic/insight]. The hook (first 2 lines, before "see more") should be counterintuitive or surprising — not a question. Structure: hook → specific insight or observation → 1–2 supporting points or examples → conclusion with a clear takeaway. Under 200 words. No hashtags in the body. End with one genuine question to prompt comments. My perspective on this topic: [add your actual view in one sentence — this is what makes it authentic].
How do I write a LinkedIn job announcement post with ChatGPT?
Company news posts — promotions, new hires, team milestones — perform well on LinkedIn when they focus on the person rather than the company. ChatGPT structures these to feel genuine rather than corporate.
Write a LinkedIn post announcing [new hire name] joining our team as [job title]. Tone: warm and genuine — celebrate the person, not just the role. Include: one specific thing that makes them a great addition (skill, background, or perspective), what they'll be working on, and an invitation for our network to connect with them. Under 150 words. No corporate language. End with tagging their LinkedIn handle as a placeholder: @[Name].
Can ChatGPT write LinkedIn company update posts?
Write a LinkedIn company update post about [milestone/announcement — e.g. product launch, funding round, award, partnership]. Lead with the most interesting detail — not "We're excited to announce." Keep it factual and specific. Include: what happened, why it matters to our customers or community, and a clear next step or CTA (link to learn more / comment with questions / tag someone who'd find this relevant). Under 200 words.
Instagram prompts
How do I write Instagram product captions with ChatGPT?
Write an Instagram caption for a product photo of [product name/description]. The image shows [describe the visual]. Target audience: [describe]. Goal: [drive link clicks to bio / increase saves / spark comments]. Tone: [conversational / aspirational / educational]. Include one concrete benefit statement, a short CTA, and a line break before the CTA for readability. Under 150 words. Do not include hashtags — I'll add those separately.
How do I write Instagram behind-the-scenes posts?
Write an Instagram behind-the-scenes caption showing [what's happening — e.g. team brainstorming a new feature / packaging orders / a day in our office]. Tone: human, transparent, and a little informal — this should feel like a genuine glimpse, not a polished press release. Include one specific detail that makes it feel real (a texture, a challenge, a small win). End with a question that invites followers to share their own experience. Under 120 words.
Can ChatGPT write Instagram engagement posts?
Write an Instagram engagement post for [brand/niche]. The goal is to generate comments by asking followers a genuine question about [topic relevant to our audience]. The question should feel natural — not forced or generic ("Tell us your favourite..."). Lead with a short relatable statement (1–2 sentences), then pose the question. Under 80 words. Keep the tone [conversational / playful / thoughtful].
Twitter/X prompts
How do I write Twitter/X threads with ChatGPT?
Write a 5-tweet thread on [topic]. Tweet 1: hook — make a bold or counterintuitive claim that makes people want to read the thread. Tweets 2–4: one concrete insight per tweet, each under 240 characters, building on each other. Tweet 5: summary and CTA (follow for more / link / retweet). No filler phrases. No rhetorical questions as openers. Each tweet should be able to stand alone as a point worth making.
Can ChatGPT write shareable quote-style posts for Twitter/X?
Write 5 short, shareable quote-style posts for Twitter/X on the theme of [topic — e.g. productivity / marketing / leadership / AI at work]. Each post should be under 180 characters, make one specific, memorable point, and be worth saving or retweeting on its own merit. Avoid: motivational platitudes, "hustle culture" language, or anything that reads like a generic LinkedIn quote graphic.
Facebook prompts
How do I write Facebook community posts with ChatGPT?
Write a Facebook community post for [brand page or group]. Topic: [subject]. Goal: spark conversation in the comments. The post should feel like it's from a person who cares about the community — not a brand broadcasting to an audience. Include one genuine question. Tone: warm and direct. Under 100 words. No external links in the post body (I'll add them in the comments).
How do I write Facebook event announcement posts?
Write a Facebook post announcing [event name and description]. Include: what the event is, date and time (I'll fill in), who it's for (target audience), one compelling reason to attend, and a clear CTA (register / RSVP / DM us for details). Tone: enthusiastic but not hype-driven. Under 150 words. End with a CTA to tag someone who should come.
Get 80+ marketing prompts organised by channel and use case
The AI Survival Kit for Marketing Managers includes a full prompt library covering social, email, campaign briefs, ad copy, and reporting — all ready to copy and paste.
Get the Marketing Managers Kit →Frequently asked questions
Will ChatGPT social media posts sound robotic? +
Only with generic prompts. The brand voice system prompt above dramatically improves output consistency. The biggest tell of AI-written social content is absent specificity — add one line of genuine insight or context and the post transforms. Review every output and add one concrete detail before posting.
Can I use ChatGPT for Instagram captions? +
Yes. Give ChatGPT the image context, target audience, desired tone, and character target. Ask it to exclude hashtags so you can add platform-optimised tags separately. The best captions combine ChatGPT's structure with one specific detail you add — a product name, a real customer outcome, or a genuine brand moment.
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